Ｍａｒｉａｎｎｅ Ｇｕｍａｅｌｉｕｓ Ｆｉｒｓｔ Ｃｏｕｎｓｅｌｏｒ Ｈｅａｄ ｏｆ Ｔｒａｄｅ ａｎｄ Ｉｎｖｅｓｔｍｅｎｔ Ｓｅｃｔｉｏｎ Ｄｅｌｅｇａｔｉｏｎ ｏｆ ｔｈｅ Ｅｕｒｏｐｅａｎ Ｕｎｉｏｎ ｔｏ Ｃｈｉｎａ

　　Ｅｘｐｌｏｒｉｎｇ ａ ｎｅｗ ｔｒａｄｅ ｃｈａｎｎｅｌ ｆｏｒ Ｃｈｉｎａ ａｎｄ ＥＵ ｃｕｌｔｕｒｅ

　　“WE can make use of the cross culture exchanges to facilitate the culture cooperation between China and EU， ”Marianne Gumaelius，First Counselor， Head of Trade and Investment Section， Delegation of the European Union to China hoped that a new channel can be set up to develop the trade of culture products via more frequent exchanges between peoples from EU and China.

　　“Creative industry is a very special industry with unique demand，” Gumaelius expressed that EU has been keeping a close watch at the creative industry. She shared with journalist the latest report issued by EU about creative industry: The capacity of the creative industry reaches a total of 650 billion euros， which accounts for 2.6% of the GDP in EU， almost as competitive as the auto industry.

　　The creative industry in Europe is mainly driven by the small and medium sized enterprises， Gumaelius said the EU injected a certain sum of money to create the project called “Creative Europe”which also aims to strengthen the ties between Europe and Asia. The EU also has mapped out a plan for the creative industry to go international， and she commented that the form that ICIF sponsored is crucial either from the view of policy or from the politics.

　　(Ｓｕｎ Ｊｉｎ)

　　■ 深圳特区报记者 孙锦

　　“以跨文化交流推动文化产业的发展是中国与欧盟文化合作的目标，”欧盟驻华代表团一等参赞、贸易与投资处主任郭玛丽希望通过文博会以及更多形式让中国与欧洲各国之间的民众实现真正的互动交流，从而在欧盟和中国之间搭建起文化贸易合作的新通道。

　　“创意文化是一个独特的行业，有独特的需求，”郭玛丽与记者分享了欧盟委员会一直以来对这一产业关注的成果。她透露，欧盟刚刚发布了2010年绿皮书，其中就有关于创意企业发展的报告。在刚刚制订的欧盟2020年发展规划和战略中，创意产业发挥了很重要的作用，首先整个产业规模达到6500亿欧元，占了整个欧盟ＧＤＰ的2．6％，与汽车产业贡献的ＧＤＰ相当。

　　在欧洲，创意产业主要是由中小企业推动的。郭玛丽介绍说，从欧盟委员会欧洲议会的预算中拿出一笔钱，打造了“创意欧洲”的项目，也通过这个项目推广欧洲与亚洲之间的联系。在欧盟创意产业的发展有其国际化的议程，而其触角已经延伸到世界各地。“文博会举办的这个论坛从政策和政治层面来讲都是非常重要的，中欧文化交流的形式也在不断创新，”郭玛丽告诉记者。