Ｘｕ Ｂｏ ＵＮＥＳＣＯ

　　Ｎｕｒｔｕｒｉｎｇ ｃｏｎｓｕｍｅｒ ｍａｒｋｅｔ ｆｏｒ ｃｒｅａｔｉｖｅ ｉｎｄｕｓｔｒｙ

　　“SHENZHEN can strengthen its leading position in the global creative culture industry by attracting international culture talents and nurturing the consumers market for culture products， ”Xu Bo， special advisor to the assistant director-general for strategic planning， UNESCO expressed this view when he attended the Sino-European Cultural Industries Cooperation Forum.

　　As a diplomat， Xu Bo has a chance to work abroad and he spoke highly of the platform that the ICIF has created for the experts of culture industry from home and abroad to gather together. “At present， Shenzhen should learn from those metropolis like London， New York and Berlin and lower the access of culture talents， ”Xu said. He held that even if the government has to inject a large sum of financial resources at the start-up stage for those young people not recognized yet， it is worthwhile when finally some of them can really emerge to be big names in the culture and design field.

　　As the very first special economic zone， Shenzhen boasts relatively high consumer capacity， which is an advantage for developing the market for culture products. It is very essential to nurture the soil for every creative seed to blossom. Since the whole creative industry is still on the start-up stage in China， if Shenzhen can succeed in creating the market for culture products， it will definitely take a lead of creative industry development in China and even worldwide. (Sun Ｊｉｎ)

　　■ 深圳特区报记者 孙锦

　　“深圳是中国城市化的前沿，近年来日益成为创意产业先锋城市，”联合国教科文组织战略事务特别顾问徐波接受专访时表示，深圳今后可从吸引全球创意人才和培育创意产品消费市场入手提升其在世界文化产业中的领先地位。

　　作为一名职业外交官，徐波曾在多个国家工作过，他对文博会所创造的国际文化交流的平台十分赞赏，他认为通过全球文化产业专家思想的碰撞可以为深圳的城市发展提供很多新的思路。“面向新世纪的第二个十年，深圳应当有更高的立意，向伦敦、纽约和柏林等全球创意文化产业的典范看齐。”徐波表示，要想与这些国际城市同台竞争，首先是要解决人才的问题，而在吸引创意人才方面可以借鉴伦敦的成功经验。他介绍说，伦敦在过去给人的印象是一个充满绅士却略显老化的城市，但这几年来，自从提出创意产业发展以来，伦敦对艺术文化人才降低准入门槛，吸引了一大批年轻的、名不经转的艺术人士，为他们提供了优越的条件，尽管表面上看花费不少投资，但在这批人中确实培养出很多优秀的设计和艺术人才。

　　“有了好的创意，还要有足够的消费市场来支撑，”徐波建议，深圳在这方面大有可为，一旦培育出这部分消费群体，加上深圳本身又是中国大量创意作品出产地，创意经济就可以真正发展成为支柱产业，从而再次走到中国创意与设计的前列。