Desiring something that one erroneously believes will make one happy.
期望得到以为会使自己快乐的事情，而其实不然。
Would a 20 percent raise or winning the lottery result in a contented life? You may predict it will, but almost surely it won't turn out th
at way. And a new plasma television? You may have high hopes, but the impact bias suggests that it will almost certainly be less cool, and in a shorter time, than you imagine. Worse, Gilbert has noted that these mistakes of expectation can lead directly to mistakes in choosing what we think will give us pleasure. He calls this "miswanting."
--"The Futile Pursuit of Happiness,"
The New York Times, Sep.7, 2003
加薪百分之二十或彩票中奖会给人带来心满意足的生活吗？你可能会预言说"会"，但是其结果几乎肯定不会是这样。而得到一台新的等离子体电视机呢？你可能对它寄予很大希望，但是效果偏差表明，这台电视机几乎肯定不像你预期的那么棒，而且你发现这一点的时间要比你想像的要早。更糟的是，吉尔伯特已经指出，这些错误的期望能直接导致在选择我们认为会给我们带来愉悦的事情上犯错误。他把这种情形称为"谬望"。
--《徒劳地追求快乐》（《纽约时报》，2003年9月7日）
（王季良/译）
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